PROGRAMS
Equipping the Next Gen technology-savvy workforce and PhD graduates with the latest innovations and technologies for the future visitor economy.
Research programs
1
Next-Gen User Experience (UX) Design
Delivering unparalleled visitor experiences
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Applications
Augmented and virtual experiences for more immersive, interactive storytelling; Robotics and the Internet of Things for more customised, automated customer experiences; Hybrid event technology; Biosensors for new product and marketing testing.
2
Next-Gen Advancing Business
Supercharging business competitiveness, productivity & sustainability
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Applications
Predictive analytics and data-driven high-value business decision tools; Big Data social listening, customer sentiment tracking; Measurement and monitoring of climate impacts, extreme weather and disasters; AI informed evaluation and options to reduce energy and waste and transition to net zero.
3
Next-Gen Place-based Solutions
Co-creating sustainable and resilient visitor destinations
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Applications
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AI-supported environmental monitoring and citizen science; Strategic market research and market diversification; Technology to track visitor activity and movement in and between destinations; New modelling on tourism and event benefits and impacts
Interested to learn more?
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To discuss how you could participate, please contact:
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Professor Sarah Gardiner
+61 7 5552 7163
Round 26 of The Cooperative Research Centre (CRC) by the Australian Government is currently open. We are collating all interested partner documentation from business, industry association and government for the Bid Submission before the 11 April, 2025.
If successful, the Next-Gen Visitor Economy CRC from 2026-2033 will be established.