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RESEARCH PROGRAMS

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Equipping the Next-Gen technology-savvy workforce and PhD graduates with the latest innovations and technologies for the future visitor economy.

Research Programs

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VISITORS

PROGRAM 1 :
 

  • Extended reality (XR) experiences using virtual reality, holograms, automation & apps.

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  • New XR technology to remotely connect travel experiences with friends & relatives at home.

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  • First Nations experience development to tell our national story & experience Australia through a First Nations lens.
     

  • AI-optimised planning & booking for itinerary planning & experience recommendations.
     

  • Smart technology-optimised events to enhance the participant experience & improve environmental & social sustainability.

BUSINESS

PROGRAM 2 :
 

  • New data intelligence platform for timely and collaborative industry data.
     

  • A fit-for-purpose Environmental, Social and Governance (ESG) management tool for tourism businesses & supply chains.
     

  • NetZero Navigator to decarbonise & reduce resource use & improve efficiencies for tourism businesses.
     

  • Workforce & automation apps for tourism & events.
     

  • Digital Growth Kit, for technology adaption, with a focus on family and First Nations businesses.

DESTINATIONS

PROGRAM 3 :
 

  • Geographic visitor tracking & dispersal, to optimise and manage visitor density and in destination visitor servicing.
     

  • Destination brand, visitor and community sentiment tracker.
     

  • Disaster & climate change preparedness.
     

  • Digitally optimised destination performance indicators.

Interested in getting involved?

We have recently submitted a CRC Bid for Round 26 of The Cooperative Research Centre (CRC) Program by the Australian Government. If you're still interested in exploring collaboration opportunities, please contact our CRC Team to discuss further and learn more about our CRC Bid status.

 

If successful, the Next-Gen Visitor Economy CRC will be established in 2026, running through until 2033.

Interested to learn more?

To discuss how you could participate, please contact:

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Professor Sarah Gardiner

+61 7 5552 7163

visitoreconomycrc@griffith.edu.au

Contact Us

We'd love to hear from you. Let's connect.

Thank you!

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